Our History

AMCO Vietnam is a business founded on a sense of purpose, and our unique heritage still shapes the way we do business today.

One of the first local fieldwork agency established in Vietnam, we learnt that the data presented in market research report is as good as how the data is collected. Hence, to us, quality of fieldwork above all else.

Through our history, we have talked and listened to stories of Vietnamese people from all walks of life, from metropolitan cities to rural and minority groups. From housewives to artists, students to professors, young couples to seniors, … These experiences broaden our knowledge which in return, help contribute greatly to strategy development for our clients.

Amco is an ESOMAR member since 2006 – our further commitment to the quality of data collection in the industry.


Management Team

Our Approach

Traditional off-line surveys following rigorous door-to-door random sampling

Modern on-line recruitment and interviewing

Intercept / on-site / CLT

FGD / IDI / Home-Visit / In-lab / Store-check

Mystery shopping

Consumer connect / safari / ethnography



Types of Research

Qualitative Exploratory

Insight mining / Idea Generation / Concept Development

Sensorial Research / Product Testing

Brand & Communication Research

Consumer Segmentation

Creative Evaluation

Communication Evaluation (Pre & Post)

UI / UX Research

Strategy Development workshop for brand building and/or new product development


General Consumers



Experts such as Healthcare Practitioners, Lecturers, Specialists, etc…

KOLs & Celebrities

Special Targets: Gamers, Businesses, etc…

Industrial Goods

  • Motorbike
  • Oil & Gas
  • Motor Lubricant
  • Construction Material
  • Office Equipment

Alcohol & Nicotine Products

  • Tobacco
  • Brewery
  • Alcoholic beverages

Consumer Goods

  • Personal Care
  • Home Care
  • Confectionery
  • Food
  • Non-alcoholic beverages

Service Sector

  • Education
  • Real Estate, Property Development
  • Medical Treatment & Healthcare Practices
  • Telecommunication
  • Network Integration Service
  • Transportation Means
  • Media
  • Market Mapping Landscape
  • General Population Behaviors
  • Other Agriculture & Industry Sectors

Types of Studies we have conducted


  1. Brand Image study
  2. Sensory Analysis (Product Test, Fragrance Test)
  3. Consumer & Distribution Network study
  4. Media Adex & Information
  5. Retail Outlets study
  6. Consumer U&A
  7. TVC Evaluation
  8. Package Design Evaluation
  9. Population Lifestyle & Behaviours

Renowned Field Research

We are known for very rigorous sampling methodology and strict data collection process to ensure the insights collected from the right target

Our Process & Quality Control


We set high standard for data collection with strict Fieldwork Procedures.

Since establishment in 1994, AMCO specializes in providing FW to international agents and has experienced almost all methods of collecting data from very traditional to high-tech approaches.

Our Project Director is also the main instructor for most skills training sessions for FW personnel to ensure data collected meets the highest quality. standard for each project we conduct.

FW staff are recruited from colleges, universities, etc. with diverse expertise in order to adapt in working with different topics.

Project management team and FW are set up and managed in accordance with the requirements of each project.


“Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

– William A. Foster